Monday, January 12, 2015

Cat Chat :: Dunwello Appoints Mezrich & Her Mavens

Photo // Russ Mezikofsky

I'm thrilled to welcome 2015 with some very exciting news: I'm a maven! What does that mean exactly? Well, in this case, it's a hand-selected expert for Dunwello, a Boston startup designed to help individuals deliver online feedback and recognition to industry professionals. 

When brand ambassador and executive advisor, Tonya Mezrich, approached me about the idea, I was honored to say the least. Mezrich, whose designer dossier includes co-founder of fashion brand Mike&Ton and principal fashion expert and style correspondent for StyleBoston, said she was elated when company founder Matt Lauzon appointed her to the highly-regarded post

"Dunwello will completely mold the service industry in Boston by helping professionals brand and market themselves as individuals." Mezrich said. "It will allow professionals to take their reviews with them when they transition to new companies. This is huge for the longevity and brand building of the individual."

Mezrich has crafted an exclusive list of Boston tastemakers who city dwellers often call upon when looking for tried-and-true recommendations in the lifestyle arena. "You have to be someone who is 'in the know.'" Mezrich said about the members of this coveted club. "Someone who has their pulse on what is hot and who might know about up and coming professionals who haven't yet been saturated."

Looking for a cutting edge hair stylist? Check. Need the most luxurious facial in the Back Bay? Mezrich's mavens have you covered. In addition to me, this social butterfly, with a contact list as far as the eye can see, has also crowned to the throne: Jessica Diaz and Alisa Kapinos of Ms. Fit for Society, Kennedy Elsey of Mix 104.1, and Tiffany Dowd of Luxe Tiffany. There are more mavens on the move, so stay tuned.

Starting my year off on a fresh and utterly fabulous foot, I've selected 5 professionals in Boston's beauty and wellness industry who I’ve come to know, trust and adore. Click on the links below and get to know a little about the talented ladies who make me look and feel like a million bucks.

Caitlin Young // Hair Stylist // Salon Capri
Manuela Rodrigues // Master Stylist // The Loft Salon
Jessica Diaz // Barre Instructor // Equinox, Yoga Room, Charlestown Yoga  
Marina Kovalenko // Personal Trainer // Bodyscapes Fitness 
Melinda // Esthetician // The Spa at Mandarin Oriental, Boston 

Who are your go-to professionals? Leave a comment below and create a Dunwello profile here to let the world know. And don't forget to visit my Dunwello page regularly for more rave reviews. Happy New Year!

Tonya Mezrich managing emcee duties at Sparkle 7 and Lisa Pierpont, editor-in-chief at Boston Common, modeling mike&ton // Photo Russ Mezikofsky

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